Do online reviews really make a difference? The answer to that question is a definite yes. Reviews on Yelp, Google, Facebook and so on can help both the consumer and the business make a decision depending on whether the reviews are accurate enough. According to BrightLocal, 79% of consumers trust online reviews as much as personal recommendations.
More local consumers are using reviews when researching which local businesses to use. This upward trend continues from 2012 as consumers get more familiar and comfortable with reviews. But, exactly, how many reviews do they read before making up their mind? Luckily, the survey also had an answer to that. About 67% of consumers will read 6 reviews or less before they form an opinion about a given business.
According to a new survey conducted by Dimensional Research, an overwhelming 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86% said buying decisions were influenced by negative online reviews.
No matter what the reviews about a company may be, as a human being we tend to overlook the positive when we see a negative review about a business. Even if most consumers claim this is the best business they ever hired, that one consumer who had a bad experience will lie heavily on your conscious when making a decision. Always remember it is quality over quantity when it comes to reviewing a business.